About ProposalKit

The problem with most proposal tools

Most proposal software is built for enterprise sales teams. It assumes you have a CRM, a sales operations function, a marketing department to handle templates, and several hours each week to maintain it. For a solo contractor, a freelance designer, or a two-person consulting practice, that workflow is the opposite of what they need. They need to write one good proposal, send it, and get back to running their business.

We built ProposalKit after watching dozens of freelancers and small business owners lose work to slow proposals. Not bad proposals — slow ones. A roofer who took three days to put together a written estimate because they didn't have a template. A consultant who delayed sending a proposal for two weeks because the format felt wrong. A web designer who lost a $14,000 project to a competitor who responded same-day with a basic but well-structured document. Speed and structure beat polish in almost every case.

The tool exists to close that gap. You give us three pieces of context — who the client is, what they need, and the budget — and we produce a complete proposal in 30 seconds that you can edit and send the same day. No templates to maintain. No software to learn. No monthly subscription for a workflow you'll use four times a month.

A free AI proposal generator for the people closing deals

ProposalKit is built for small business owners and freelancers — plumbers, consultants, interior designers, web developers, marketing agencies, contractors, and accountants — who need to win clients without spending hours writing. You give us three details. We hand you back a polished proposal you can send today.

No bloat, no setup, no learning curve. The AI is powered by Google Gemini 2.5 Flash, which is fast enough to draft a complete multi-section proposal in under a minute and is industry-aware enough to use the right terminology for your trade. Plumbing proposals don't sound like consulting proposals; design proposals don't sound like roofing estimates. The model adapts to your context.

Three steps, one proposal

• 1Enter 3 detailsClient name, scope of work, and budget. Optionally add your industry, your business name, and a target timeline. That's it — no sign-up, no setup, no credit card.
• 2AI generates your proposalGemini drafts a complete, structured proposal in about 30 seconds. The output includes executive summary, scope of work, timeline, pricing breakdown, payment schedule, and a call to action — all in clean markdown.
• 3Edit and sendRefine any section inline, then copy the markdown into email or download as a PDF. Most users spend 5–10 minutes customizing the draft before sending — about an hour faster than writing from scratch.

Built for speed, not feature lists

• Free to start, free to keep usingNo credit card required. Guest users get one free proposal per browser session. Signed-in users get five free proposals per calendar month, which covers most freelancers doing 2–4 client conversations per week.
• 30-second generationPowered by Google Gemini 2.5 Flash for fast, fluent drafts. The model is tuned for business document generation, so the output reads like a proposal — not like a chatbot response.
• Industry-awareThe AI uses terminology appropriate for your specific trade. A contractor proposal includes scope-of-work language, materials breakdowns, and warranty terms. A consulting proposal frames the engagement around outcomes and methodology. The same tool, different vocabulary.
• Editable outputThe generated proposal opens in an editable view in your browser. Change any sentence, add custom clauses, adjust the tone, or restructure sections. The AI provides the structure and standard language; you provide the specifics that win the client.
• Privacy-respectingWe don't sell your data, we don't train models on your proposals, and we don't share your inputs with third parties beyond the Gemini API call needed to generate the output. The full privacy policy is linked at the bottom of every page.

Industries we serve

ProposalKit is designed for solo operators and small teams across a wide range of service businesses. We've tuned the AI to produce proposals that feel native to each industry's conventions and vocabulary. Detailed guides and proposal templates are available for the following segments:

• 🔧
  Contractors & tradesPlumbers, electricians, roofers, HVAC technicians, general contractors, and landscapers. Proposals include scope-of-work language, materials and labor breakdowns, warranty terms, and payment schedules that comply with most state contractor licensing requirements.
• 🎨
  Web designers & developersFreelance and small-studio designers and developers building websites, apps, or design systems. Proposals are structured around phased delivery, bounded revision rounds, and milestone-based payments to prevent scope creep.
• 📊
  Business consultantsStrategy, marketing, HR, operations, and financial consultants. Proposals open with a situation analysis, articulate the engagement as 3–4 phases with named deliverables, and price the work by value rather than hours.
• 📈
  Marketing & creative agenciesMarketing, paid media, SEO, social media, branding, PR, and creative agencies pitching new business. Proposals lead with the projected business outcome and structure pricing as retainer-plus-performance for stronger differentiation.
• 💼
  Freelancers (all categories)Writers, photographers, illustrators, video editors, voice-over artists, and other independent professionals. Proposals are sized appropriately for solo work — professional enough to compete with agencies, personal enough to convey individual expertise.

Free now. Pro later.

Built and maintained by one developer